It seems like we hear the word “content” all the time—more so in the past five years or so. Perhaps this is because, with the rise of the internet and devices, anyone can create content and share it. And a lot of people do. The result is that a lot more content exists. Further, since…
Continue reading...The Top 5 Free Content Creation Tools
Let me ask you a quick question: How should you go about creating a video to post on social media? If your answer is something along the lines of “upload a clip straight from my phone,” then it may be time for you to explore some of the many content creation tools available. In this…
Continue reading...The 4 Major Differences Between Content Marketing and Advertising
Even though content marketing is not new, those who are new to it (and even some who aren’t) often have trouble pinpointing the difference between it and advertising. After all, both can use text, images and videos to promote your company. Once you scratch the surface, however, it becomes clear that content marketing is much…
Continue reading...Why Your Content Is Failing
If your content marketing efforts aren’t getting the results you expected, there can be several reasons behind that failure. Here, I’ll go over some of the most common ones and explain what you can do to fix them. Get ready to bring your content back to life! You Only Focus on Company News Want to…
Continue reading...Top 5 Content Writing Books
If you’re looking to hone your content writing skills, consistent practice is undoubtedly the best way to do that. Coming in at a close second, however, is reading. To get you started, let’s take a look at some of the most helpful content writing books on the market. 1. Everybody Writes Whether you know it…
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