Every aspect of your company benefits from a set of centralized guidelines: Your budgets are created using a pre-planned format, your ads are run on an agreed-upon list of social media networks and your colleagues follow a dress code, whether casual or formal. Why, then, should your content writing be any different? A unified, company-wide…
Continue reading...How to Organize Your Content from Start to Publish
I don’t know about you, but I can’t get to work amidst clutter – whether it’s on my desk or in my computer. Your approach to content creation can get cluttered, too. From disconnected ideas to disorganized files, a messy approach can slow and disrupt the writing process. This season, set yourself up for efficiency…
Continue reading...3 Ways You Can Use Your Company to Help the Planet
Earth Day is one day of the year when we’re reminded that we’re not alone on this planet, and every little contribution can help preserve it. But this mindset doesn’t have to just happen one day per year. Why not make it an Earth-centered year for your business, and think about how to use your…
Continue reading...How to Make the Most of Influencer Marketing
These days, the power of influencer marketing is accepted as fact. I see proof of this every day on my Instagram feed and, as I scroll past pictures of beautiful girls clutching bags of (allegedly) fat-burning tea and hair-strengthening vitamins, I find myself wondering if there’s a better way. Turns out, there is—and it doesn’t…
Continue reading...Is Your Tech Company Keeping Pace with Content Marketing?
Although our country’s technology hub is in Silicon Valley, the influence of tech companies both big and small are far-reaching and ever-present. The world of content marketing is no exception as more and more tech companies, whether they’re behemoths or startups, realize and harness the power of top-notch content. I’ve covered the Content Marketing Institute’s…
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