Content trends are evolving faster than you can say “printing press,” and subtle nuances in the way consumers ingest content are emerging every day. Knowing this, it’s important to stay up-to-date on recent trends and consumer habits. In November 2017, Hubspot released a report on international digital consumer trends that’s chock-full of valuable insights. As you…
Continue reading...Your 2018 Content Strategy Blueprint
What if this was the year you could get a handle on your content strategy? It can be, and maybe all you need is a little direction. In this post, I’ll share with you a simple roadmap that can take your content strategy from chaotic to organized in 2018. This is high-level stuff, and I’ll…
Continue reading...3 New Year’s Resolutions for Better Content
For better or for worse, 2017 is over. Now it’s time to think about what we want to do differently in 2018. Here, I’ll be going over three New Year’s resolutions you can use to make your content even better in the coming year. 1. Put in the Time When it comes to writing, there…
Continue reading...5 Holiday Gifts to Help You Write Better
We’re right in the thick of the holidays; it’s time to make a cup of hot cocoa, kick back and scroll through Instagram photos of cats (and dogs and foxes and hedgehogs) in Santa costumes. But, if you’ve already stocked up on presents for family and friends, why not pick up a treat or two…
Continue reading...How to Adopt and Create a Signature Voice
From style manuals to content marketing blogs, you’ve probably heard plenty about the concept of “voice.” As a concept, the idea of creating a voice doesn’t sound all that difficult. However, when you sit down to start writing, you may find yourself at a loss. Here, we’ll discuss what, exactly, a voice is, how to…
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