Not too long ago, I wrote a post at SearchEngineWatch.com on how to use journalism principles like the 5 Ws and an H to unpack the context behind the keywords you’re targeting. I’m a huge fan of applying methodologies from outside the marketing industry to lend a new perspective into what we do. So today,…
Continue reading...The Skill Set of a Content Marketer
“Content marketing” is such a buzz word these days that it’s almost already played out. Truth is, many of us have been doing content marketing for years – it’s just been labeled a bit differently. Now, the business world is looking at it with new eyes, and understanding it’s a holistic discipline. And I’m thrilled…
Continue reading...Unleashing Your Creativity in Business Writing
We are in the age of the creative content professional. Ad agencies have been hiring these types of writers for years, and now businesses need to start valuing the creative side of writing just as much. Gone are the days where business writers are merely cornered into technical documents or writing boring copy for websites.…
Continue reading...Why You Need to Pay Attention to Content Strategy
If you’re looking for a dynamic content plan, you need to look at three parts; content strategy, content development and content marketing. Yes, I realize that many people are using the term “content marketing” to sum up the whole of the three, but I’ll explain in a later post how this is different. For the…
Continue reading...How to Start SEO on the Right Foot
If you’re newer to SEO or you’re just interested in understanding the basics of how to start SEO on the right foot, you’ll like this post I wrote for PPC Associates’ digital marketing blog. In the two-part post, I outline the basic components and principles of search engine optimization, what’s needed to succeed in today’s…
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