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You are here:   Home Blog How to Take Your Social Media Posts to the Next Level

How to Take Your Social Media Posts to the Next Level

March 29, 2018 by Carrie Powers Leave a Comment

By now, it’s a well-established fact that social media is one of the best ways to raise awareness about your brand and build a loyal audience. What isn’t as clear is just how you should go about crafting your social media posts.

Here, I’ll give you the rundown on which social networks you can explore, how to write your updates and which words you should use.

Take Your Pick

Sure, Facebook and Twitter are obvious (and safe) choices when you’re trying to choose which platform to post your updates on. However, it’s worth digging a little deeper to discover which platforms you might be missing out on.

A 2016 report by TrackMaven examined social media metrics for companies across a wide array of industries. Interestingly, audience size and engagement don’t necessarily go hand in hand.

When it comes to audience size, most companies have the largest audience on LinkedIn.

On the other hand, the majority of companies see the highest level of engagement on Instagram, regardless of industry (there are two exceptions: the financial industry sees the most engagement on Pinterest, while the biotech industry sees the most engagement on Facebook).

So, while Facebook might be the largest social media network in the world, it won’t necessarily give you the most results. Don’t get me wrong, you don’t want to neglect your company’s Facebook page—but you don’t want to give other social media platforms the cold shoulder, either.

Keep It Simple

I follow quite a few brands on social media, so I can confirm that convoluted and bloated captions can be a major turn-off.

Sure, I want to get a sense of what’s new, perhaps with the addition of a few emojis to spice things up, but I don’t want to spend two minutes reading an update that’s struggling to find its own purpose.

To ensure that your posts are descriptive rather than long-winded, try to focus on simplicity rather than length. After all, length isn’t really the problem—some types of posts, such as those related to contests, giveaways, major news announcements and the like can’t help but be at least a few paragraphs long. What does matter is clarity.

I’d recommend writing at least one rough draft before you click “publish,” even if you just do some minor editing after letting it sit for ten minutes. While editing your post, keep an eye out for unnecessary words or confusing phrases.

Or, to truly guarantee that your posts are easily readable, have one or two other people take a look at them beforehand. What seems like a witty joke to you might be utterly meaningless to everyone else—you’ll never know until you ask.

Mind Your Words

It’s safe to say that every content writer out there, myself included, is a firm believer in the power of word choice. As Sophocles wrote, “To speak much is one thing; to speak to the point in another.”

We don’t need to rely solely on the words of ancients to know this—recent statistics have proven it to be true.

After analyzing hundreds of thousands of tweets, Dan Zarrella found that certain words generate more clicks than others. For example, tweets with more adverbs and verbs received much higher clicks than those with more nouns and adjectives.

The same principle can be applied to almost any social media site—Zarrella found similar results in his research on Instagram engagement.

How do you approach your social media posts? Have you noticed a difference and engagement from platform to platform, or from word to word? Let me know!

Carrie Powers
Carrie Powers is a content writer for bizbuzzcontent. She loves reading, iced coffee and scruffy dogs, and is on a neverending quest for the perfect burrito.

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Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.
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Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.
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Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.
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Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.
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We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!
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Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.
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