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You are here:   Home Blog Effectively Outsource Your Content in 3 Simple Steps

Effectively Outsource Your Content in 3 Simple Steps

June 19, 2018 by Carrie Powers Leave a Comment

Unless you have a dedicated in-house content creation team, it’s likely your content creation efforts will fall behind or just seem really laborious. After all, you’re busy focusing on other time-consuming tasks related to your business.

However, without regular and high-quality content, your reach, traffic, conversions and brand awareness can suffer. That’s why, if you find yourself neglecting your content or just want to ramp up in other areas, it may be time to start outsourcing content creation.

Here, I’ll explain how you can effectively outsource your content in three steps.

1. Identify Your Needs

Before you start looking at content agencies, identify what kind of content you need and how often it should be produced.

For example, if you are lacking a social media presence, you might need daily social media posts and weekly blog posts. Or, if you’re keeping up on social media but need some more in-depth content to establish your company’s credibility, you might need help writing ebooks.

I recently explored the kinds of content different types of businesses are focusing on and outsourcing. For example, in my most recent post about the Content Marketing Institute’s 2018 Technology Content Marketing report, we discuss how tech companies find ebooks, white papers, case studies and research reports to be the most effective types of content. On the other hand, B2C companies see the best results from social media posts, videos, illustrations and photos, while B2B companies prefer ebooks, white papers, case studies and social media posts.

Keep those industry trends in mind when deciding what kinds of content you want to focus on.

Before you engage with the agency of choice, have your requirements in mind (as much as possible). Don’t skimp on the nitty-gritty details for your content needs. This can include:

  • Word count targets.
  • The amount of money you’re prepared to spend.
  • The amount of blog posts, social media posts, ebooks or other types of content you’ll need on a regular basis (weekly, monthly, etc.).
  • Amount of content you’ll need on a one-time basis.
  • Key topics you’d like to cover in your content.

If you provide enough details and information for a high-quality content agency to work with, the content you receive is sure to meet or exceed your expectations. Plus, if an agency can’t work with your budget or proposed schedule, you’ll know in advance.

2. Choose the Right Content Agency

Now that you’ve identified your needs, it’s time to select the right content agency.

First, look for an agency that understands the difference between quality content and low-quality content. Given that some content creators peddle content for absurdly low prices, it’s almost impossible to overstate how essential it is to prioritize quality over price.

This is just the beginning. You’ll also need to find a content agency that has the proper skill set. You’re looking for great writers, but it’s also valuable to seek out those who understand how to market that content, so you can have intelligent conversations about what happens after the content is delivered.

As Jessica outlined in a previous blog post, great content marketers should have specific skills, including:

  • The ability to think of content in terms of strategy.
  • Strong writing skills, such as attention to detail, a journalistic approach and the ability to use an adaptable voice.
  • An understanding of internet marketing.
  • The ability to conduct in-depth research.
  • Experience in multiple types of content, both online and offline.

Let’s talk a bit more about the first bullet point: strategy. Any good content agency will be able to help you develop a comprehensive strategy, which will take into account your business goals, marketing goals, brand identity, target audience and channels.

(To learn more about content strategy, sign up for our mailing list to the right if you’re not on there already to get instant access to our ebook on your content strategy blueprint).

Additionally, it’s important to find an agency that has good reviews. A good way to get a cursory look at a content agency’s areas of expertise is by looking at their client testimonials or case studies.

3. Establish an Effective Process

You want to ensure a good working relationship with your content creators. Typically, a good agency will guide you on how they like to work in order to create the best content for your brand.

You should be available to your content agency during the content creation process. It’s essential that you keep the lines of communication open so that the content agency can ask questions and access your company’s expertise and internal resources as needed.

This way, the content agency can act as an extension of your company’s brand, and produce content with a consistent voice and level of knowledge throughout.

The content agency should work with you to establish things like:

  1. Topics and an editorial calendar that can include a project timeline with key deliverable dates.
  2. The organization’s subject matter experts, whom the writers can connect with as needed.
  3. What level of involvement you can expect (with examples of what the outcome—the content—will look like when the client is more hands off or more hands on).

One way for all parties to get on the same page about the content is for the agency to create content outlines that you sign off on before the agency starts writing, so there are no surprises and the editing process takes less time. (For more information on outline creation, take a look at Jessica’s post on the subject.)

And, to minimize lengthy back-and-forth reviews, the editing process might look something like this:

  1. A topic outline is presented for approval—if you like it, you sign off on it. If you don’t, it’s back to the drawing board.
  2. A first draft, based on that outline, is delivered.
  3. You conduct your first round of edits, which should serve to refine the content and fill in any gaps.
  4. The content agency reviews those edits, incorporates them and completes any additional edits of their own.
  5. You receive the final draft.

(To learn more about the editing process, check out Jessica’s blog post on the difference between proofreading and editing.)

As you can see, an efficient and organized working relationship with your content agency streamlines the engagement.

At the end of the day, choosing to outsource your content can benefit your organization’s online presence, extend its reach and establish a consistent brand voice, all while freeing up your team’s time.

If you’d like to outsource your content, check out bizbuzzcontent’s range of services, including content creation, content strategy and managed services.

Are you planning to outsource your content? What do you anticipate will be the most challenging part of the process? Or, if you’ve already outsourced your content, were you pleased with the results? Let me know in the comments below!

Carrie Powers
Carrie Powers is a content writer for bizbuzzcontent. She loves reading, iced coffee and scruffy dogs, and is on a neverending quest for the perfect burrito.

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Professional content agency

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.

Steven S., Senior Manager, Demand Generation, Rentlytics

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2018-07-31T17:22:53-04:00

Steven S., Senior Manager, Demand Generation, Rentlytics

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.
https://www.bizbuzzcontent.com/blog/testimonials/professional-content-agency/

Tailor-made content strategies

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

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Bree v.F., Director of Marketing and Engagement, VolunteerMatch

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.
https://www.bizbuzzcontent.com/blog/testimonials/tailor-made-content-strategies/

Highly targeted and relevant content

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.

Nag P., Sr. Manager, Product Marketing, Salesforce

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Nag P., Sr. Manager, Product Marketing, Salesforce

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.
https://www.bizbuzzcontent.com/blog/testimonials/highly-targeted-and-relevant-content/

Compelling content that drives results

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.

Collin S., Angel Investor and Technology Executive

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Collin S., Angel Investor and Technology Executive

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.
https://www.bizbuzzcontent.com/blog/testimonials/compelling-content-that-drives-results/

Outstanding process

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.

Priya H., Partner, Woodruff-Sawyer & Co.

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2018-07-31T17:23:04-04:00

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.
https://www.bizbuzzcontent.com/blog/testimonials/outstanding-process/

Strong content values

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.

Andy B., C-Level Marketing and Strategy Consultant

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Andy B., C-Level Marketing and Strategy Consultant

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.
https://www.bizbuzzcontent.com/blog/testimonials/strong-content-values-highly-recommended/

Added value

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.

Ping J., Product Manager, Microsoft Bing Ads

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2018-07-31T17:21:44-04:00

Ping J., Product Manager, Microsoft Bing Ads

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.
https://www.bizbuzzcontent.com/blog/testimonials/added-value/

Critical extension of the marketing team

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

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Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.
https://www.bizbuzzcontent.com/blog/testimonials/critical-extension-of-the-marketing-team/

Excellent content program

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!

Pauline J., CEO, Group Twenty Seven

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Pauline J., CEO, Group Twenty Seven

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!
https://www.bizbuzzcontent.com/blog/testimonials/excellent-content-program/

Trusted partner for years

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.

Ashley G., Digital Ad Management, SearchForce

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2018-07-31T17:18:31-04:00

Ashley G., Digital Ad Management, SearchForce

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.
https://www.bizbuzzcontent.com/blog/testimonials/trusted-partner-for-years/
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