Writing content for Web pages is both an art and a discipline. When creating Web pages for your site, you need to take into account not just the quality of the writing, but also your brand, the intended audience and search engine spiders. This is why creating marketable content takes strategy and skill.
In this post written by me and published at the Content Marketing Institute (CMI), you’ll learn how to create Web page content that takes into account several key areas of success. From planning to execution and promotion, discover tips on making each Web page count within your site by focusing on quality and the big picture. Enjoy!