Quick definitions of the content services we offer …
Content Creation
Articles and blog posts.
CEOs and executives rely on bizbuzzcontent time and time again for thought leadership content ghostwritten on their behalf. Position your business as a subject-matter expert with professionally written articles for the online medium. bizbuzzcontent knows how to create in-depth articles in your area of expertise that showcase your knowledge to the community and position you as an authority on the topic. If you need something more lightweight but still expertly written, ask about our blog post offering.
Web content and landing pages.
You have only a few seconds to capture and communicate to your online visitors what your business is about; your site’s content needs to be engaging, clear, concise and uphold your brand. Whether you need a few pages or an entire site of content, bizbuzzcontent has years of experience developing web content for B2Bs across industries. We know quality content, and that’s what you’ll get when you partner with bizbuzzcontent.
White papers.
Introduce a new concept, present solutions to common problems your clients face and garner a powerful sales tool with an expertly written white paper. White papers are a great way to position your business as an expert and can be persuasive documents that lead to conversion. Ensure your business produces top-notch white papers using best practices by bizbuzzcontent.
eBooks.
eBooks can be a key lead generation or branding tool. Create timely, relevant ebooks that help your target audience accomplish something useful, and stay top of mind when they’re looking for products and services such as yours. We’ll oversee the creative direction, too, from the table of content to the layout and graphic design.
Email.
Email marketing is a targeted way to market your business, its products or services. Let bizbuzzcontent create something your audience will want to read and that helps you convert with our email marketing services.
Content Strategy
Persona development.
Do you know who your target buyers are? Without a deep understanding of who your audience is, your content marketing is likely missing the mark. Let us help you build a picture of your buyer persona, so you can create an informed content strategy for every step in their journey.
Brand messaging development.
Do you know what your brand sounds like? What experience you want to create in your communications? Let us help you develop your brand messaging and positioning so that all your communications are consistent and on point.
SEO content strategy.
There are many ways that content drives SEO success–let us show you how. Bring your keywords to life with ideas for useful content that’s relevant to your target audience. Or, let us help you organize your website content and architecture with SEO best practices in mind, so your site is topically themed in a search-friendly way. Not sure how to optimize your content for SEO? We can show you how to do that, too.
Blog strategy.
Blogs are a great way to build community and topical authority around your brand and your website; plus, they’re part of a healthy organic search strategy. Partner with bizbuzzcontent to jump-start your blog publishing, create and manage editorial calendars, publish consistently, drive traffic, and help your company remain relevant to the search engines and useful to your audience. Ask about our managed services as well to keep your blog running without you having to lift a finger.
Channel strategy.
Let us help you identify the channels available to you to launch your content marketing program. We’ll also give recommendations and guidance for best practices to develop your presence in those channels.