bizbuzzcontent

  • WHAT WE DO
  • WHO WE ARE
    • MEET THE TEAM
  • BLOG
  • CONTACT
You are here:   Home Blog What Is the Best Content for Facebook?

What Is the Best Content for Facebook?

June 7, 2018 by Katie Mitchell Leave a Comment

You may believe a Facebook page is a must-have for your business, but do you know what types of content are must-haves for your brand?

Let’s take a look at the most popular posts on Facebook, and see what kinds of content you should be posting on your business pages.

Top Facebook Content of 2017

According to a study from Buzzsumo, the most-shared content on Facebook in 2017 was YouTube music videos – just three of them accounted for more than 36 million shares. The other most-shared content was made up of:

  • News articles.
  • Quizzes.
  • Research articles.
  • Cute/heartwarming videos.

The 20 most viral posts on Facebook (17 of which were video) in 2017 were from categories including:

  • Practical tips.
  • Inspirational.
  • Food/recipes.
  • Cute animals.
  • Music videos.

In addition to the obvious point that video is the top format type on Facebook, it seems that content promoting news, practical info, positivity and entertainment is what people want to see most (meaning, they’re not terribly interested in self-promoting content).

Where’s a business to start?

Keep Your Facebook Content Mix Balanced

First, ensure your Facebook content is balanced. This is a social network, after all, and you can think of the content mix as a matter of etiquette.

Within its step-by-step Facebook marketing plan, Hootsuite discusses the mix of content that businesses post. Hootsuite recommends either the 80-20 rule or the social media rule of thirds:

  • The 80-20 rule says 80 percent of posts should inform, educate and entertain while 20 percent may be self-promotional. If the 80 percent side provides enough value, businesses can build the relationships that make audiences more open to the 20 percent.
  • The rule of thirds says posts should be three equal parts ideas/stories, personal interactions with followers and self-promotion. Again, the idea is to build relationships that make sales-focused content more acceptable to audiences.

Whichever you choose, these rules of thumb can help keep your content mix balanced between fun/informative and self-promoting, keeping your audience more receptive to everything you post.

Keep in mind that your content spans both organic and paid social, and the next sections will touch on both.

Focus on Visual Content

As I said, video is a top format type on Facebook, and photos are also widely popular. In fact, according to Hubspot, visual content is 40 times more likely to be shared than other content types on social media.

Let’s check out what Facebook itself has to suggest when it comes to videos and photos for businesses.

Video

In January, Facebook published a blog about keeping video ads short. No surprise here–users have endless options for what to watch, and to be effective, video ads must be short and relevant. At the moment, 6 seconds is the sweet spot, meaning people watch and recall them more than 30-second ads and are more likely to convert after watching them.

The very next day, Facebook talked about vertical video, which works better than horizontal video on the mobile phone screen:

People are experimenting with creating vertical videos with concepts like:

  • Panning up and down to direct viewers’ eyes.
  • Splitting the screen into halves or differentiated sizes.
  • Animating in 2D, 3D, stop-motion or motion graphics.
  • Playing with text and texture to add dimension.

According to Agorapulse, creating video on Facebook Live is also worth considering. It appears to do better in reach, engagement and shares than uploaded video.

Photos

Facebook offers eight tips on what makes great photos on a business page. Consider these whether you’re presenting store shelves, a model in your clothing designs, plated meals or tech devices:

  1. Check to see how the image looks on mobile.
  2. Keep it simple – not too many people or props.
  3. Follow the rule of thirds (a different one), placing the subject to one side or at the top/bottom.
  4. Try different perspectives and mix large and small items.
  5. Experiment with interesting layouts and aerial shots.
  6. Put subjects in the foreground to create a focal point.
  7. Create contrasts with light and shadow.
  8. Use attractive color combinations.

Focus on Ad Copy

If you’re thinking about paid social, Facebook ad copy should be short and relevant. Here are the major areas to consider:

  • Tone of voice – Is your brand funny, adventurous or all business? Pick a voice and stick to it.
  • The most important message – Lead with whatever you need the audience to know. Consider character counts and text truncation when crafting your copy.
  • Writing with the customer in mind – Put yourself in your customers’ shoes and try to think what would appeal to them the most.
  • Compelling headlines – Drive awareness by being clear at the get-go. Use a headline to tell what you can deliver.

When you’re creating content for your Facebook page, look to current trends to learn what people enjoy. Ensure your content mix strives to build relationships before self-promoting, and cater to the desire for visual content. Top it all off with well-written copy, and your Facebook content will be among the best of the best!

What content has worked best for your Facebook business page? Let me know in the comments. While you’re here, check out bizbuzzcontent’s managed services if you’d like help publishing your content, including social media updates.

Katie Mitchell
Katie Mitchell is a content writer for bizbuzzcontent. When she’s not writing, you can find her cooking, traveling, doing yoga, and relaxing with friends and family.

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Email

Filed Under: Content Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Testimonials

Professional content agency

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.

Steven S., Senior Manager, Demand Generation, Rentlytics

bizbuzzcontent
2018-07-31T17:22:53-04:00

Steven S., Senior Manager, Demand Generation, Rentlytics

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.
https://www.bizbuzzcontent.com/blog/testimonials/professional-content-agency/

Tailor-made content strategies

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

bizbuzzcontent
2018-07-31T17:22:20-04:00

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.
https://www.bizbuzzcontent.com/blog/testimonials/tailor-made-content-strategies/

Highly targeted and relevant content

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.

Nag P., Sr. Manager, Product Marketing, Salesforce

bizbuzzcontent
2018-07-31T17:22:31-04:00

Nag P., Sr. Manager, Product Marketing, Salesforce

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.
https://www.bizbuzzcontent.com/blog/testimonials/highly-targeted-and-relevant-content/

Compelling content that drives results

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.

Collin S., Angel Investor and Technology Executive

bizbuzzcontent
2018-07-31T17:22:41-04:00

Collin S., Angel Investor and Technology Executive

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.
https://www.bizbuzzcontent.com/blog/testimonials/compelling-content-that-drives-results/

Outstanding process

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent
2018-07-31T17:23:04-04:00

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.
https://www.bizbuzzcontent.com/blog/testimonials/outstanding-process/

Strong content values

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.

Andy B., C-Level Marketing and Strategy Consultant

bizbuzzcontent
2018-07-31T17:23:14-04:00

Andy B., C-Level Marketing and Strategy Consultant

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.
https://www.bizbuzzcontent.com/blog/testimonials/strong-content-values-highly-recommended/

Added value

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.

Ping J., Product Manager, Microsoft Bing Ads

bizbuzzcontent
2018-07-31T17:21:44-04:00

Ping J., Product Manager, Microsoft Bing Ads

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.
https://www.bizbuzzcontent.com/blog/testimonials/added-value/

Critical extension of the marketing team

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

bizbuzzcontent
2018-07-31T17:21:33-04:00

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.
https://www.bizbuzzcontent.com/blog/testimonials/critical-extension-of-the-marketing-team/

Excellent content program

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!

Pauline J., CEO, Group Twenty Seven

bizbuzzcontent
2018-07-31T17:21:10-04:00

Pauline J., CEO, Group Twenty Seven

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!
https://www.bizbuzzcontent.com/blog/testimonials/excellent-content-program/

Trusted partner for years

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.

Ashley G., Digital Ad Management, SearchForce

bizbuzzcontent
2018-07-31T17:18:31-04:00

Ashley G., Digital Ad Management, SearchForce

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.
https://www.bizbuzzcontent.com/blog/testimonials/trusted-partner-for-years/
0
0
bizbuzzcontent

Recent Posts

  • How to Create Article Introductions That Do Their One and Only Job
  • B2B Content Marketing in 2019: The Audience Is King
  • How to Create Headlines That Make Your Readers Want More
  • Writing Advice from Six Famous Horror Authors
  • How to Create and Market an E-Book

Wordsmith LLC

Copyright © 2023   bizbuzzcontent   All rights reserved

Copyright © 2023 · Agency Pro Theme on Genesis Framework · WordPress · Log in