Gen X, Gen Y, Gen Z (we’ve officially run out of letters) — it’s increasingly confusing to keep up with the wealth of information surrounding the three most recent generations. Here, I’ll make it easy: These tips and data-based insights can help you create content that appeals to teenagers. Simple as that. Let’s dive in.…
Continue reading...How to Boost Your B2B Business With Content
Earlier this year, the RAIN Group conducted a survey of B2B businesses—488 buyers and 489 sellers—for their Top Performance in Sales Prospecting report. The participants’ responses, particularly those of the buyers, contain a wealth of valuable insights for B2B sellers. And, perhaps unsurprisingly, many of those insights have to do with content and content marketing.…
Continue reading...What is Audience-First Content?
You’ve likely heard that the 5Ws – who, what, where, when and why – are essential to good journalistic writing. In fact, the 5Ws are worth referencing when you’re creating any sort of professional content. Knowing that you want to deliver the right message in the right place and at the right time covers what,…
Continue reading...Branding and Content Creation: The Essentials of How Brand Drives Content
The word “brand” gets tossed around a lot when we want to refer to the personality and communication side of a company. But it turns out the concept of brands is a bit more complicated than that. In this post, we’ll explore several aspects of developing and sharing your brand as well as how those…
Continue reading...Why You Should Repurpose Content
If you read Carrie’s post about creating content faster and more effectively, you know that storing ideas for later is a great way to make crunch time less stressful. But where do you get those ideas? One answer is from the content you’ve already created. I’m not talking about republishing the exact thing you did…
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