I had the pleasure of working with a Microsoft Bing Ads team to coach them on Web content strategy late last year.
I was delighted recently to see that they applied some of the concepts to their clients’ advertising and marketing strategies. In a post on the Bing Ads blog, Ping Jen from Bing Ads talks about how to merge branding, advertising (and content) to boost results — and he was nice enough to give a shout out to bizbuzzcontent, too!
If you’re curious, you can see what Ping said about our time together over in the testimonials, here.
Oh and guess what? I found out after that post went live that I was nominated for a Microsoft MVP Award — I’m honored!