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Here’s How to Really Think Like a Publisher

April 29, 2015 by Jessica Lee Leave a Comment

Brands as publishers — what does that mean, exactly?

I can tell you what it doesn’t mean:

  • It doesn’t mean I have a computer and a blog
  • It doesn’t mean I post content every day so I’m the winner

No, real publishing — like those who did it for hundreds of years before the Internet — has distinguishing features: processes and guidelines, to start.

In this post for the Content Marketing Institute, I outline the processes and guidelines that are key to building a publishing culture in your place of business by taking cues from traditional publishing environments. Enjoy!

New York Times Newsroom
The New York Times newsroom, 1942

 

 

Filed Under: Content Strategy

Content Is Not New, But the Hype Is

April 8, 2015 by Jessica Lee Leave a Comment

I find it interesting all the fuss that’s being made over content right now. Don’t get me wrong, I’m elated that brands are putting so much focus on the quality of the content they produce, but it’s amazing that an industry can elevate the idea of content as the greatest thing since sliced bread in just a short couple years … especially when it’s been around in marketing for ages.

Content as a Form of Marketing is Ageless

Question: What’s a common way brands have been advertising and marketing for hundreds of years? If you guessed through “words,” you’re right. And in fact, whole disciplines were created and careers launched around this type of marketing. Think copywriters at ad agencies and marketing-communications professionals on a company’s marketing team. Before it was online, it was somewhere else.

Writing

And “content marketing” is not a novel concept, either. You only need look to traditional publications historically to see this in many forms. Take John Deere’s magazine, “The Furrow,” as an example of old-school brand publishing or branded cookbooks like Nestlé‘s to see how content marketing worked in the days of yore.

I was asked the other day by a reporter at Digiday (the article is here, although what I’m about to say didn’t make the cut) if brands, in their pursuit of becoming content marketers, publishers and even launching media companies, were somehow finding new ways to mask their intentions of marketing to appear more consumer-focused with these methods of communications.

And my answer to that is: Not anymore than brands have ever done (if you’ve seen “Mad Men,” you know what I’m talking about). The art of persuasion has taken many forms over the years.

The only thing that’s changed is the technology, the delivery and the accessibility of it all. And that makes it a great time to take advantage of available publishing methods. Now that we, as businesses, have the means to be as creative as we want with our content, and not be limited by the traditional media gatekeepers or to publishing only if we have a big budget for print, that puts us in a unique position.

Now Everybody’s Doing It …

Today, content has not only become a buzzword, but it’s also become this thing that everyone does. I read an email by Erika Napoletano the other day on this; she really despises the word “content.” Here’s a snippet:

I never set out to create content. I tell, every day, in some form or fashion, the story of my life. Some days, that’s business. Others, it’s dating. Others, it’s about getting your heartbroken or giving yourself the credit you’re do (because you’re fucking fabulous). Yet somewhere along the line, someone decided that all of that should all be called content. Which got confusing. Everything got all muddied up because everything became content. Blogs and articles and web copy and landing pages and images and videos and infographics and your stories and the things you love and the things you did and the things that happened to you and the heart you broke or got broken and…and…and…

It all became “content.”

I can empathize. Suddenly, everyone in digital marketing is in the business of content, and what that means is sometimes vague.

The other day, a friend and colleague mentioned how funny it was that everyone who was once doing [insert digital marketing discipline here] is now doing “content.” And here we are, she says, doing the same thing we’ve always been doing: content.

It’s true that creative marketers can come up with countless ways to make content visible online. And it’s very true that those same principles they’ve been applying for years to get content in front of the right people at the right time online still work in most cases. In that sense, these folks now touting content as the weapon are well qualified to talk about those practices that help market content.

But is “content” really what they’re doing? The description is a bit too vague.

On the flip side, we see people who traditionally would have fallen into the camp of content creators all-of-a-sudden becoming content strategists who perhaps may have no hands-on experience in executing strategy. Some may very well be suited to do this, but again, I think the term “content strategist” leaves much to the imagination.

But wait a minute, Jessica — don’t you say that bizbuzzcontent offers “content creation” and “content strategy” services?

Yep, I use the terms. Because this is what the industry is identifying with now, but how I define it may be very different than the next. And herein lies the problem.

So I think the “ugh” feeling we all get when it comes to the concept of content is the general lumping in of everything to the word, the vagueness around the practices within and the hopping on the bandwagon.

Defining Content

Yes, there are still some gray areas when we talk about content as a discipline and who does what, and it’s really up to us as an industry to help define it. Does everybody do it? Is it everything online? If we can start looking at the parts of content versus the sum of its parts, we might be better suited to make sense of it all.

Filed Under: Content Strategy

Roundup: 3 Hand-Picked Content Strategy Sessions from ClickZ Live NY 2015

April 2, 2015 by Jessica Lee Leave a Comment

This week, I had the good fortune of getting an invitation to attend ClickZ Live in NYC to help them out with coverage of the event for ClickZ.com and SearchEngineWatch.com. The sessions I picked looked at content strategy from three different angles: persona development, messaging and branded content. You can read more by following the links below …

The ABCs of Leveraging Personas for Search Success
How well do you know your customer? Grant Simmons of Homes.com led an informative session on tactics to build personas that help you better target your audience in search. Read more here at SearchEngineWatch.com.

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To
B2B content has a different flair than B2C, but that doesn’t mean it has to be boring. In this session, Craig Coffey of Lincoln Electric talks about finding the right message for the right buyer. Read more at ClickZ.com, here.

Making Branded Content Programs Work
This session, led by Robin Zucker of Playboy, Inc., discussed how to partner with other brands creatively to produce content that engages and leverages one another’s audience, including the influencers you — or they — have. Read more at ClickZ.com, here.

It’s always fun to see what the industry is up to. Not only were a lot of important and creative ideas shared, but also, for me, it helps benchmark. It was interesting to see that much of the approach in the personas session in particular is how I’ve approached persona development — of course, I got some great new ideas that I’m looking forward to applying, too! Enjoy the coverage …

clickz 2015

 

Filed Under: Content Strategy

Mobile Content Will Be More Important in April. Here’s What You Need to Know.

March 9, 2015 by Jessica Lee Leave a Comment

You’ve probably heard the news by now that Google is expanding its use of “mobile-friendliness” as a ranking signal, starting April 21? This comes after small steps it has been taking to improve the search results for mobile users, including its mobile-friendly labeling system.

Now, going mobile is no longer a suggestion. It’s crucial. All of our marketing efforts – be it within the organic search channel or the paid search channel – are impacted by the quality of the Web pages we send our traffic to and the experiences they create.

So, where to begin? Here, we’ll look at some of the top considerations for your mobile content based on research and expert recommendations.

The journey begins by understanding your mobile customer base, and what they want in a mobile experience. Starting with industry research, we know that many of our customers are using mobile (not just desktop) to perform research these days.

Google’s “Mobile Path to Purchase” study showed that the search channel – not branded apps – is, in fact, the most common starting point for mobile research (48 percent start on search engines).

Google Study Screenshot

And, according to another study by Google (“New Multiscreen World”), 65 percent of consumers start their research on a smartphone, and 65 percent shop using the smartphone as the initial device, too.

Google Research Screenshot

This industry data is great, but it’s important to dive into your own website’s data, too.

If you’re simply using Google Analytics, you can get a picture of how many people are coming from mobile, like smartphones and tablets, and what they are doing when they get there – specifically bounce rate, pages visited and conversions.

You can even see which devices are the top devices amongst your audience:

Google Analytics Report

Further, in Google Analytics, you should drill down into your top-performing pages or the most important pages to your business, and see what the device makeup is for those pages just so you have a benchmark. It’s interesting to look at historical data month-over-month and year-over-year to see how this is growing.

OK, so you have a grasp on what your mobile users are doing on your site, and how many of them there are. Now it’s time to consider what you’re going to do with your site to enhance its mobile friendliness.

First, how will you configure your site? While responsive design is Google’s official recommendation, Google supports other types of mobile configuration, too. It’s our job to determine the best type for the job. Some configurations are more complex than others, which is why responsive tends to be the favorite for implementation.

Each type of configuration – responsive, dynamic or separate mobile sites – has its potential pitfalls. According to research coming from BrightEdge, they found that Google does not discriminate between different types of mobile configurations in terms of ranking.

As that post by Jim Yu points out (linked to in the previous paragraph), some brands are testing dynamically served pages, where the content is not just responsive to a mobile device, but custom made for mobile users:

Some brands have decided to implement more than one configuration to further personalize the mobile experience for visitors. For example, a site may choose to use responsive design overall, but selectively choose dynamic serving for a site’s most critical landing pages.

After you’ve determined a configuration (and maybe you’re already mobile), next on the list is to consider how site speed plays into the mobile experience. As many of us are aware, site speed is a ranking signal in Google’s algorithm. We also know that Google recommends that all above-the-fold content render in one second or less for mobile users.

Because Google wants the mobile experience to be the best it can be for users, it provides a tool– PageSpeed Insights – that works as a grading system for the mobile experience that anyone can use on their pages.

Here’s an example of what the tool tells us using The Wall Street Journal online (they’re doing pretty darn good):

Google PageSpeed Tool Example

Regardless of which route you take, Google is quite helpful along the way with its guides and tools, like this one that can help analyze the mobile friendliness of a page.

So, the final consideration then is what type of content mobile users are truly looking for.

Consider your business and the industry you’re in. For example, if you’re a local brick-and-mortar, studies show that people are most likely looking for contact information and directions when coming to your site from a mobile device. In fact, according to Google, one in three smartphone users studied are looking for contact information on a site. So when designing, you may want to make that contact info front and center.

However, if you’re a B2B with information-rich content, for example, how you frame up your content could go a long way for mobile users.

Specifically, when it comes to landing pages (those high-value pages intended to convert visitors – be it to buy something or request a demo), conversion optimization pro Bryan Eisenberg likens desktop browsing to a full-course dinner, while mobile browsing is more like snacking, he says.

His opinion is that you want to be careful not to overdo it when it comes to mobile landing pages. More on that here:

In this post at Unbounce, professionals weigh in on what makes a stellar landing page for mobile, and again content that is specific to mobile users is at the forefront. See the following comments from Johnathan Dane and Alhan Keser in this screenshot from that post related to how to treat content for mobile landing pages:

Unbounce Blog Post Screenshot

It certainly seems like we have been talking about the importance of mobile for some time now, yet the mobile Web experience is still a testing ground for brands to find the sweet spot in content and experience.

How will you respond to your mobile audience’s needs?

Update: Here is the latest announcement from Google on April 21 regarding mobile friendliness.

Filed Under: Content Strategy

How Retail Brands Can Use Content to Create a Great Shopping Experience

September 3, 2014 by Jessica Lee Leave a Comment

I was recently invited to David Szetela’s show on Webmaster Radio: “PPC Rockstars.” His show is focused on paid media, while my specialization is on the organic side. That set us up for a nice talk about the intersection of PPC, search engine optimization and content – and how retail brands can embrace content to drive traffic and enhance the shopping experience.

I thought I’d recap the talk here in this post.

The SERP Relationship: Organic Content and Paid Content

One thing retail brands may not be thinking of is how their marketing channels can work together to drive more traffic, although I believe the habit is on the rise.

According to data I’ve been seeing, eCommerce brands in particular are starting to embrace content and the organic search channel instead of just PPC (the traditional method for retailers).

In fact, a recent study by Shop.org showed 41 percent of retailers said organic traffic was the most effective customer acquisition tactic. And, one study by Custora showed that customers coming from the organic search channel had a higher lifetime value than other acquisition channels.

And, the organic search channel and PPC have synergy. A report by Kenshoo in September 2013 showed that when a Web page was in Position 1, 60 percent of the clicks came from organic and 40 percent came from an ad from that company on the page. But, that ratio ebbs and flows … when the organic listing falls on the page, PPC picks up the slack with more clicks.

Bottom line: It’s always good to think about how you can be present in multiple ways on the search engine results page.

Using Content and SEO to Be Found

If you want to be found in organic search, you need content. And, to help the search engines better understand what the content is about, you need to optimize it.

Optimization is comprised of a great many things, but in its simplest terms, it’s about understanding the search engines and your users so your content is found at the right time.

For the purposes of this post, we’ll talk about using long-form content as part of your organic content strategy (Web pages, blog posts, etc.); this is in contrast to video, for example. Long-form content is usually appropriate for the research phase or comparison stage in a person’s shopping journey, when people are still learning about or making up their minds on a product.

As a retail brand (or any brand for that matter), the first thing you should do is ask yourself who your customers are. If you don’t have a lot of quantitative data, don’t worry – it doesn’t have to be 100 percent accurate to start, but you do need a picture of who that target customer is so you can create content for that person, or “persona.”

Question Mark

You’ll also want to do some keyword research to see what people are searching for, and you can do that in the AdWords Keyword Planner tool. Online advertisers should already be comfortable using that tool to perform that function.

Keyword research in itself can be an undertaking – but it only has to be as complex as you want. In other words, it doesn’t have to be complicated if you just want to see what variations of a term are driving more demand.

The next step is mapping useful content to those terms that people are searching for. Oftentimes you can back into this step – create the great content first, then modify some of the terms in the Web page or post to match the search demand.

When talking about “optimized” content, we’re talking about all those things that go into making a Web page more understandable by search engines. Optimization tells engines what the page is about, and can make it a candidate to match a searcher’s query on Google or Bing (or your search engine of choice).

This includes making sure the pages have Meta information, and that the Meta information clearly explains what the page is about. Remember the Meta information serves as your Web page’s snippet results on the search engine result page – so you want it to be good to entice click-throughs.

And while it’s slower going in terms of adoption, Schema markup is the next wave of optimization, helping brands have richer snippets in the SERP. As an example, think about when you see star ratings in the search results next to a listing.

Beyond the Click: How to Create a Great Experience

Once a user clicks through from the search results, how can retail brands create a better shopping experience with content?

Let’s think about product pages specifically for a moment. You want to ensure that whatever content you have on a Web page supports what the user is trying to do. So, put yourself in the shopper’s shoes, and ask: What type of information would be helpful?

A good exercise is to define the purpose of the page, even if it’s something very obvious. If the purpose of the page is to “sell pink dog sweaters,” write it down. Then, list everything that would help a shopper decide on a pink dog sweater and move them to the next step – the shopping cart.

Dog in Sweater

What content on the page would be useful to pull in? Would a buying guide be helpful? Would a video of the product help? What about multiple views of the product or reviews of the product?

I highly recommend having a blog on the site, as a blog is a great way to add useful information on a consistent basis so the search engines keep coming back to the website to index the content, and so that users keep coming back, too.

You can then pull in any relevant blog posts onto a product page that might help a shopper on his or her journey (hint: write a series of posts on choosing dog sweaters, for example).

Retail brands may want to consider a resources section of their site filled with buying guides, videos, articles and so on, and then pull in related content onto product pages as needed. Of course, this takes some technical work. So work with a developer, technical SEO and content strategist who can advise on the implementation.

Examples of brands who are embracing some of these content concepts are:

  • Overstock with their buying guides.
  • Zappos, which has some useful videos to accompany their products on product pages.
  • REI, which leverages in-depth blog posts and links to product pages where relevant.

Here’s a screenshot of Overstock’s buying guides integration:

Screenshot of Overstock Web Page

Here’s a screenshot of Zappos’ video integration:

Screenshot of Zappos Video

For more information on creating a great shopping experience through content, check out this post I wrote for Search Engine Watch.

Filed Under: Content Strategy

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Testimonials

Professional content agency

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.

Steven S., Senior Manager, Demand Generation, Rentlytics

bizbuzzcontent
2018-07-31T17:22:53-04:00

Steven S., Senior Manager, Demand Generation, Rentlytics

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.
https://www.bizbuzzcontent.com/blog/testimonials/professional-content-agency/

Tailor-made content strategies

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

bizbuzzcontent
2018-07-31T17:22:20-04:00

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.
https://www.bizbuzzcontent.com/blog/testimonials/tailor-made-content-strategies/

Highly targeted and relevant content

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.

Nag P., Sr. Manager, Product Marketing, Salesforce

bizbuzzcontent
2018-07-31T17:22:31-04:00

Nag P., Sr. Manager, Product Marketing, Salesforce

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.
https://www.bizbuzzcontent.com/blog/testimonials/highly-targeted-and-relevant-content/

Compelling content that drives results

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.

Collin S., Angel Investor and Technology Executive

bizbuzzcontent
2018-07-31T17:22:41-04:00

Collin S., Angel Investor and Technology Executive

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.
https://www.bizbuzzcontent.com/blog/testimonials/compelling-content-that-drives-results/

Outstanding process

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent
2018-07-31T17:23:04-04:00

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.
https://www.bizbuzzcontent.com/blog/testimonials/outstanding-process/

Strong content values

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.

Andy B., C-Level Marketing and Strategy Consultant

bizbuzzcontent
2018-07-31T17:23:14-04:00

Andy B., C-Level Marketing and Strategy Consultant

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.
https://www.bizbuzzcontent.com/blog/testimonials/strong-content-values-highly-recommended/

Added value

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.

Ping J., Product Manager, Microsoft Bing Ads

bizbuzzcontent
2018-07-31T17:21:44-04:00

Ping J., Product Manager, Microsoft Bing Ads

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.
https://www.bizbuzzcontent.com/blog/testimonials/added-value/

Critical extension of the marketing team

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

bizbuzzcontent
2018-07-31T17:21:33-04:00

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.
https://www.bizbuzzcontent.com/blog/testimonials/critical-extension-of-the-marketing-team/

Excellent content program

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!

Pauline J., CEO, Group Twenty Seven

bizbuzzcontent
2018-07-31T17:21:10-04:00

Pauline J., CEO, Group Twenty Seven

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!
https://www.bizbuzzcontent.com/blog/testimonials/excellent-content-program/

Trusted partner for years

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.

Ashley G., Digital Ad Management, SearchForce

bizbuzzcontent
2018-07-31T17:18:31-04:00

Ashley G., Digital Ad Management, SearchForce

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.
https://www.bizbuzzcontent.com/blog/testimonials/trusted-partner-for-years/
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