Brands as publishers — what does that mean, exactly?
I can tell you what it doesn’t mean:
- It doesn’t mean I have a computer and a blog
- It doesn’t mean I post content every day so I’m the winner
No, real publishing — like those who did it for hundreds of years before the Internet — has distinguishing features: processes and guidelines, to start.
In this post for the Content Marketing Institute, I outline the processes and guidelines that are key to building a publishing culture in your place of business by taking cues from traditional publishing environments. Enjoy!