A few days ago, I was watching a video from one of Copy Hackers’ courses. It got me thinking about a basic content marketing concept that’s rarely discussed but highly essential: features versus benefits. Although closely related, features and benefits are used for very different purposes, and it’s crucial that you know the difference between…
Continue reading...3 Statistics That Prove Content Marketing is Worth It
If you haven’t yet fully committed to content marketing, you may be wondering if it’s really, truly worth it. Luckily, the folks at Kapost and Eloqua conducted some in-depth research that unequivocally proves just how much ROI companies see from their content marketing (hint: it’s nothing to sneeze at). Let’s take a look at their…
Continue reading...How to Create Marketing Goals (and Why They Impact Your Content)
Goals are a good thing, right? We set them for everything from our health to our finances to our free time, and for many of us it’s the goals that drive our motivation to succeed. In this post, I’ll talk about marketing goals, how they work and how content can help your business achieve them.…
Continue reading...AP vs. Chicago: What Style Guide is Right for Your Brand?
Recently, Carrie wrote a great post about style guides, detailing what they are and why they’re important for your business. I’m going to drill down a bit more into two of the pre-made style guides she mentioned: The Associated Press Stylebook (AP) and The Chicago Manual of Style. Both are well-respected and widely used, but…
Continue reading...How to Create Content Faster and More Effectively
Ideally, quality content, much like great art, should never be rushed. After all, it took Leonardo da Vinci four years to complete the Mona Lisa However, the reality is that most of us are working under deadlines and, even if we aren’t, would prefer to get things done sooner rather than later. I’ll pass on…
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