Ideally, quality content, much like great art, should never be rushed. After all, it took Leonardo da Vinci four years to complete the Mona Lisa
However, the reality is that most of us are working under deadlines and, even if we aren’t, would prefer to get things done sooner rather than later. I’ll pass on writing the same blog post for four years, thanks.
For times when you need to crank out some content quickly but don’t want to sacrifice quality, try following these guidelines.
Store Ideas for Later
This is something you can do beforehand that will make future time crunches much less stressful.
To start, simply take some time to brainstorm article ideas. If you’re not sure what topics should be covered, ask around your organization to get multiple different takes on what’s important and what might be interesting to readers.
If you want to reduce your future stress even further, you can write a rough outline for the best ideas in advance (check out Jessica’s earlier post to learn how to write a great outline).
Then, the next time you’re scrambling to figure out what in the world to write about, you can thank your past self for assembling such a handy backlog of ideas.
Schedule Time to Write
Writing is one thing which can’t be multitasked. If you’re trying to think of a few sentences at a time in between phone calls and meetings, I can guarantee you’ll create little to no meaningful content.
So, especially if you’re working with a tight deadline, be sure to set aside dedicated time for writing and writing alone.
As soon as you learn when your content will be due, open up your calendar, find a free hour and block it out. Even if you don’t get everything done in one go, you’ll have gotten a lot more accomplished than if you had tried to write on the fly.
Plus, after spending a dedicated chunk of time on content creation, you’ll be able to go about the rest of your business without being constantly distracted.
Use Previous Content as a Template
Contrary to what your initial reaction might tell you, there’s nothing wrong with recycling previous pieces of content. In fact, doing so can help to establish a consistent voice for your brand (you can find out more about that from a previous post of mine).
The key here is not to copy and paste an older article, change around a couple words and click “publish.” Instead, open up a past article in one window and a blank document in another. Then, write the new article while simultaneously making an effort to follow the old article’s general format as you go.
This will make it a lot easier to form an introduction, figure out how to organize your subheadings and think of a compelling call to action. And, most importantly, all your content will be original and well-written while still remaining congruous.
If you could use some help creating high-quality content or making quick turnarounds, check out bizbuzzcontent’s content creation services.
Do you have any tips for getting content created quickly? Feel free to let me know in the comments!