Recent Articles

Digital All Stars Virtual Event Recap

If you didn't get a chance to go to the all-day virtual digital marketing event on Wednesday hosted by the Online Marketing Institute (OMI), I have a recap for you with solid tips from my session on Web content strategy that you can start applying … MORE

How Bing Applied the Content Strategy Tips I Gave Them

I had the pleasure of working with a Microsoft Bing Ads team to coach them on Web content strategy late last year. I was delighted recently to see that they applied some of the concepts to their clients' advertising and marketing strategies. In … MORE

Here’s How to Really Think Like a Publisher

Brands as publishers -- what does that mean, exactly? I can tell you what it doesn't mean: It doesn't mean I have a computer and a blog It doesn't mean I post content every day so I'm the winner No, real publishing -- like those who did … MORE

Content Is Not New but the Hype Is

I find it interesting all the fuss that's being made over content right now. Don't get me wrong, I'm elated that brands are putting so much focus on the quality of the content they produce, but it's amazing that an industry can elevate the idea of … MORE

bizbuzzcontent is Giving 1% Back to the Planet

Nothing is more exciting to a child full of curiosity than to be “trail blazing” in the outdoors. That’s how I spent a lot of my free time as a girl, with my dad leading the way. Since then, I’ve always felt a special connection with my natural … MORE